Charles Hurst
ADVERTISING CAMPAIGN
LAND ROVER - Press Campaign
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Land Rover has been making Defenders since 1948. They are highly reliable and tough wearing vehicles that are especially well suited to the farming way of life.
We wanted to reiterate the reliability of the Defender along with reminding the target audience of the well-established reputation this brand enjoys with the farming community.

NETWORK Q CAMPAIGN

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GET IN THE Q

We wanted to help Charles Hurst Vauxhall to show that there is more to Network Q than meets the eye.

So we created the Triple Stamp Promise to highlight their 12 month warranty, 114 multi-point check and price guarantee. This allowed the TV, press, direct mail and digital campaign to easily convey the quality of vehicles on offer.

In addition, the Not Just Vauxhalls strapline ensured potential customers knew that other makes and models are also available while the specific URL directed traffic to the site.

Page views on the website increased by over 50% during campaign period and lots of new customers drove a great deal.

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