Autoline
ADVERTISING CAMPAIGN
PRIVATE CAR CAMPAIGN
“The ‘Another Satisfied Customer’ Private Car campaign was a brilliant success for Autoline Insurance Group. Upon rolling out the campaign, we immediately noticed an increase in call volume and traffic to our website. More importantly than this, that translated in to an uplift in Private Car quotes which meant that the campaign delivered on our key objectives. As well as an increase in quotes, we firmly believe that the campaign strengthened the Autoline brand and did a fantastic job at highlighting the excellent value that Autoline customers can enjoy.”
“It also helped heighten awareness of our five local branches throughout Northern Ireland and the local, friendly service which we strive to deliver for our customers each and every day. We have no doubt that the campaign was a vital factor in achieving new business targets.”
Caroline Currie, Personal Lines Sales Director, Autoline Insurance Group.

AUTOLINE TV CAMPAIGN

image
image

AIM

A first time TV advertiser, the aim was to considerably enhance the profile and drive call rates of a prominent established insurance broker to the whole of Northern Ireland; and to seek to humanise the brand with staff’s own voices delivered by caricature animations in what is a relatively congested market.

Result

The Client enjoyed significant uplift in call rates and business written in the periods during and following the TV/Outdoor campaign bursts, along with further measurable uplift around regional offices where staff could be identified as local by their accents.

  • Creative Dog

Creative Dog -
Copyright © 2017