When Power NI approached us to work on their new campaign, they had a fairly comprehensive list of things we needed to cover with our creative approach/solution.
Following their brand essence which shows Power NI as a progressive, energising brand with a feeling of togetherness, we needed to create a feel-good factor about the brand and Perks rather than being informative and heavily factual.
Our creative strategy was to bring to life everyday value from Power NI.
So the idea was to bring the ‘saving’ to life in the shape of a 3-piece showband, which bursts into life each time someone benefits from Power NI. A fun, visual pneumonic that has now become synonymous with the positive energy of celebrating a saving with Power NI.
We very much enjoyed creating this entertaining and engaging campaign which was rolled out across all media channels form outdoor and prime-time TV to digital and beyond.
Surely everyone in Northern Ireland deserves a reason to ‘Perk up their every day!’